TAM
(Total Available Market)
Includes children and institutional seats across English-speaking, higher-income markets. Excludes non-English speakers, lower-income households, and removes overlap between institutional and home users.
SAM
(Serviceable Available Market)
Represents the portion of TAM that StoryCloud can realistically serve in Australia. Includes children and institutional seats while excluding lower-income households and non-English speakers.
SOM
(Serviceable Obtainable Market)
Represents an attainable share of the Australian market (5% of SAM) within 3–5 years, based on historical ed-tech adoption rates (3–7%), market forces and strategic G2M execution.
SOM
(Serviceable Obtainable Market)
Represents an attainable share of the Australian market (5% of SAM) within 3–5 years, based on historical ed-tech adoption rates (3–7%), market forces and strategic G2M execution.
TAM (Total Available Market)
Includes children and institutional seats across English-speaking, higher-income markets. Excludes non-English speakers, lower-income households, and removes overlap between institutional and home users.
SAM (Serviceable Available Market)
Represents the portion of TAM that StoryCloud can realistically serve in Australia. Includes children and institutional seats while excluding lower-income households and non-English speakers.
SOM (Serviceable Obtainable Market)
Represents an attainable share of the Australian market (5% of SAM) within 3–5 years, based on historical ed-tech adoption rates (3–7%), market forces and strategic G2M execution.
StoryCloud was founded by Monisha Sami, a criminologist and researcher with expertise in social cohesion, digital learning, and the role of storytelling in shaping young minds. She leads a team of AI specialists, animators, and curriculum designers, all committed to creating high-quality, values-driven educational content. StoryCloud is further strengthened by a distinguished advisory board, including former leaders from Meta, Google, Mozilla, CSIRO, the Department of Education & Training, and the University of Sydney, bringing diverse insights into technology, education, and digital content strategy.
global digital educational
content CAGR (2025-2034)
AI in education
CAGR (2025-2030)