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TAM (Total Available Market)
Represents the global market for Bevera’s five primary revenue streams, led by the Bevera.ai SaaS platform. This figure is derived from global beverage enterprise counts (Statista)
SAM (Serviceable Available Market)
Reflects Bevera’s total reachable market within Canada across SaaS, ticketed events, category sponsorships, digital and print advertising, and event sponsorship (estimate includes all Canadian beverage organisations)
SOM (Serviceable Obtainable Market)
Represents Bevera’s realistic revenue capture in the Canadian market by Year 3. Modelled conservatively across all five revenue channels, based on current adoption trajectories and marketing efforts.
Bevera is a proudly Canadian media, events, and intelligence company focused on the craft beverage industry. As a trusted voice in Canadian brewing, Bevera bridges the gap between producers, suppliers, and the global supply chain—delivering a full-scale, omni-channel publishing, media, and intelligence network supported by an ever-growing lineup of live events. Built to connect the sector in new and meaningful ways, Bevera brings together real-time insights via Bevera.ai, immersive editorial through Bevera.ca, and a national calendar of festivals and awards that unite the community. Bevera exists to spark connection—between producers and markets, between brands and communities, and between data and decision-making. By weaving together insight, storytelling, and shared experience, Bevera empowers craft beverage professionals to make smarter, faster decisions in a rapidly evolving market.
Bevera’s integrated approach uniquely unifies the entire craft beverage value chain through its end-to-end ecosystem of publishing, events, media, and the flagship Bevera.ai connected intelligence platform – delivering real-time market insights, year-round community engagement, and serving as the industry’s definitive engine for connection.
Richard Piotrowski is a seasoned media executive and international publisher with a global career spanning Europe, North America, and Oceania. As Founder and CEO of Bevera (formerly Brewers Journal Canada), he has been instrumental in transforming the brand into Canada’s leading connection company for the craft beverage industry – integrating publishing, events, and now real-time intelligence through the Bevera.ai platform. He also serves as a Director at Anderton Capital, a Malta-based venture capital firm focused on media, technology, and high-growth investments. Richard holds an International Executive MBA in International Business, jointly awarded by Université du Québec à Montréal (UQAM) and the Warsaw School of Economics (SGH). His cross-industry perspective, strategic mindset, and global network have been key in shaping Bevera’s multi-channel expansion and long-term vision as Canada’s first beverage intelligence infrastructure.
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